Connecting Japan with the world
Make Japan’s heritage beloved by the world.
We refine Japan’s natural and cultural treasures through a global perspective, ensuring they are respected worldwide.
Connecting the past and the future
Focus on “Future Generations.”
Natural and cultural heritage must be something future children can take pride in. We prioritize creating value for the next generation.
Not only protect heritage but also add new value to it.
By deeply understanding the beauty of nature and culture, we adapt and evolve these treasures to fit the times, passing them on to the future.
Connecting between people
Preservation activities must be sustainable and honest.
Our initiatives are built on trust, utilizing funds and resources transparently and sincerely.
Collaborate with passionate individuals, regardless of nationality, age, or title.
We work with like-minded people to create new value through shared passion and commitment.
Connecting traditions with people
Tradition must be rooted in daily life to hold meaning.
Traditions are not just relics of the past; we aim to create environments where traditions thrive in daily living.
Discover Japan’s hidden treasures and create new stories.
We uncover undiscovered natural and cultural heritage, finding new value in them.
